Building Brands For eCommerce Business

Preview of the course

Instructors of this course are:
  1. Nazim Farhan Chowdhury (MD Adcommad) ( Linkedin Profile )
  2. Zarjina Tarana Khalil (Senior Lecturer of Marketing at the School of Business & Economics at North South University) ( Linkedin Profile )
 
Learning Objective:  
Building an eCommerce brand involves establishing a strong online presence, fostering customer trust, and creating a memorable brand identity.  Here are some key topics to consider when building an eCommerce brand:
 
  • Brand Identity and Values:
– Defining your brand’s mission, vision, and core values.
– Crafting a unique brand story that resonates with your target audience.
– Establishing a recognizable brand voice and personality.
 
  • Target Audience and Market Research:
– Identifying and understanding your target audience.
– Conducting market research to analyze industry trends and customer preferences.
– Creating buyer personas to tailor your brand messaging.
 
  • Logo and Visual Branding:
– Designing a distinctive and memorable logo.
– Developing a cohesive visual identity, including color schemes and typography.
– Ensuring brand consistency across all online platforms.
 
  • Social Media Strategy for eCommerce Brands:
– Choosing the right social media platforms for your brand.
– Developing a content strategy that aligns with your brand identity.
– Leveraging social media for customer engagement, brand awareness, and community building.
 
  • Building Customer Trust and Loyalty:
– Implementing effective customer service strategies.
– Leveraging customer reviews and testimonials to build credibility.
– Developing loyalty programs and incentives for repeat customers.
Free
Free access this course

Course Curriculum

Building Brands For eCommerce Business

  • Lesson from practitioner Nazim Farhan Chowdhury
    09:27
  • Faculty Discussion; Zarjina Tarana Khalil
    07:27

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