Communication & Selling to Business to Business Clients

Preview of the course

Instructors of this course are:

 

1. Mohammad Oli Ahad ( Founder of Intelligent Machines ). ( Linkedin Profile )

2. Mr. Risalat Siddique (Guest Faculty, Digital Marketing, IBA, University of Dhaka) ( Linkedin Profile )

 

B2B (Business to Business) and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

 

B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the customer.

Free
Free access this course

Course Curriculum

University Led Discussion

  • Practitioner: Mohammad Oli Ahad ( Founder of Intelligent Machines )
    10:17
  • Faculty Discussion: Mr. Risalat Siddique (Guest Faculty, Digital Marketing, IBA, University of Dhaka
    13:06
  • Communication & Selling to Business to Business Clients Quiz

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