Instructors of this course are:

1. Ms. Geeteara (Founder, Adcommad). ( Linkedin Profile )

2. Mr. Risalat Siddique (Guest Faculty, Digital Marketing, IBA, University of Dhaka, University of Dhaka) ( Linkedin Profile )

Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. Your brand identity is determined by the quality of your products, customer service, and even how you price your products or services.

Ultimately, what your customers think and say about your brand is the reality (not what you’d like them to think). It’s the impression that pops into their minds when they hear your business’ name. It’s based on a feeling they have based on the experiences they’ve had with you, good or bad. In this course, you will learn how to design a brand experience for your customers and how you will reach your customers using digital platforms.