Instructors of this course are:

1. Mohammad Oli Ahad ( Founder of Intelligent Machines ). ( Linkedin Profile )

2. Mr. Risalat Siddique (Guest Faculty, Digital Marketing, IBA, University of Dhaka) ( Linkedin Profile )

B2B (Business to Business) and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the customer.